The business behind your beauty business
You know how to create beautiful lashes. Now learn how to attract the right clients, turn interest into appointments, and keep them coming back.
Find my growth gap ↗Explore the schoolsStart with your free Lash Business Growth Audit.
Two schools. One bigger vision.
Choose the support you need for the stage you’re in.
01 / The business
For skilled lash artists ready for more consistent clients. Get a clear growth focus and the strategy and mentorship to put it into action.
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02 / The skill
Build a strong foundation or refine your artistry with education that helps you understand the work behind a beautiful set.
The LWA Client Growth System™
When bookings feel inconsistent, posting more isn’t a complete plan. Find the gap in your client journey and focus on what needs attention first.
Take the free growth audit ↗Help the right potential clients discover your business through clear positioning, purposeful content, and local visibility.
Give interested clients a clear reason to choose you and an easy next step to book.
Create an experience that builds trust, encourages rebooking, and keeps clients coming back.
Use lashing as a vehicle to build wealth.
Build the business. Become the woman.
Why I built LWA
I founded LashMe in 2015, working from a $650 salon room and charging $75 a full set. I built a six-figure business by my second year and grew my Classic full sets to $300–$500. Lashing opened doors to celebrity clients, travel, and features in Vogue magazine and became the foundation for a two-story lash salon and academy, a product line, and an online school.
That experience led me to create LashMasters Wealth Academy: to help lash artists master their craft, grow their businesses, and create income, opportunity, and freedom beyond the chair.
Mela
Founder, LWA
Master Lash Educator · Beauty Business Marketing Strategist
Meet Mela · The experience behind LWA
Open video in a separate tab ↗
Growth you can see
A few of the milestones students have achieved with education and mentorship.
A student grew from $400 per month to $9,500 per month with education and mentorship.
A beginner built a lash business reaching $8,000–$9,000 in monthly revenue within five months.
Already booked. In her first month, we raised her prices by $20, her first increase in four years. She didn’t lose a single client.
Individual student outcomes; results vary with starting point, market, and implementation.
The Monthly Content Edit™
Hooks, captions, calls to action, and Reel ideas that help you show up with a clear message.
Who is this for?
Why should she choose you?
What should she do next?
Proof. Value. A reason to book.
LashMasters Wealth Academy
You don’t have to figure out your marketing, bookings, and client retention on your own. Build with a mentor and a community of lash artists working toward the same goal.
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Join LashMasters Wealth Academy ↗View current membership details and enroll.
Your first 30 days inside LWA
Start with a personal business audit and a customized 30-day Client Growth Roadmap. Know what to focus on first, then get support putting your plan into action.
Your next chapter, with a plan.
Included in your membership.
Join LWA Business School ↗
Before you join
If you want more clients, need to learn marketing and content creation, and want to understand how to run a profitable lash business, LWA Business School is for you.
If you’re learning to lash or want to refine your application, styling, and retention skills, choose LashMasters Online Lash Training, coming soon.
Both schools are online.
Yes. Both LWA Business School and our lash training are online schools with access exclusively for enrolled members. You can log in from your phone, laptop, iPad, or desktop—all you need is an internet connection.
LWA Business School is open now. Online lash training is coming soon.
LWA focuses on business growth: positioning, marketing, visibility, conversion, client experience, and retention. Lash technique and certification education sit within LashMasters Online Training.
Take the free Lash Business Growth Audit to explore your visibility, booking, and retention gaps. Inside LWA, your personal audit and roadmap help you decide what to work on over the next 30 days.
You can cancel anytime. Review the current membership terms on the enrollment page before joining.
Your next move
Start by finding your growth gap, or join LWA for the plan and support to work through it.
I’m ready to build my business ↗Start with the free audit ↗