The business behind your beauty business

You learned
how to do lashes.
Now let’s get
you booked.

LashMasters Wealth Academy is the online business school built on my experience growing a successful lash business. Learn how to attract clients, market your services, and build repeat business with a clear plan and support around your schedule.

Find my growth gap ↗Explore the schools

Start with your free Lash Business Growth Audit.

LWAYOUR NEXT CHAPTER
Great at lashes.
Ready for more.
Mela B seated with a notebook beside emerald pillows
MelaFounder, LWA
Master Lash Educator
Beauty Business Marketing Strategist
10+ years educating lash artistsSeen in VOGUESkill · Strategy · Support

Two schools. One bigger vision.

Build your business.
Master your craft.

Choose the support you need for the stage you’re in.

01 / The business

LashMasters
Wealth Academy

For skilled lash artists ready for more consistent clients. Get a clear growth focus and the strategy and mentorship to put it into action.

  • Brand positioning + visibility
  • Content that turns interest into bookings
  • Client experience + rebooking systems
Explore the business school ↗

Cancel anytime

Inside LWA Business School

Learn the business behind
a booked calendar.

Get seen. Help the right people discover your lash business.

Turn interest into bookings. Communicate your value and make the next step clear.

Keep clients coming back. Build a client experience that supports repeat business.

See what you’ll learn

Brand positioning · Marketing · Content creation · Visibility · Conversion · Client experience · Retention

Join LWA Business School ↗
LWAYOUR BUSINESS CLASSROOM
01 / Brand
Positioning
02 / Marketing
+ Visibility
03 / Booking
Conversion
04 / Client
Retention
Full-length photo of Mela in a black blazer in an ivory and gold interior
Mela working on her business

Why I built LWA

I learned the skill.
Then I learned how to build the business.

I founded LashMe in 2015, working from a $650 salon room and charging $75 a full set. I built a six-figure business by my second year and grew my Classic full sets to $300–$500. Lashing opened doors to celebrity clients, travel, and features in Vogue magazine and became the foundation for a two-story lash salon and academy, a product line, and an online school.

That experience led me to create LashMasters Wealth Academy: to help lash artists master their craft, grow their businesses, and create income, opportunity, and freedom beyond the chair.

Mela

Founder, LWA
Master Lash Educator · Beauty Business Marketing Strategist

LWA / MELA BTHE FOUNDER’S STORY
SKILL. VISION. YOUR NEXT CHAPTER.

Meet Mela · The experience behind LWA
Open video in a separate tab ↗

Growth you can see

Better decisions.
Stronger businesses.

A few of the milestones students have achieved with education and mentorship.

$400 → $9,500Monthly revenue · In four months

A student grew from $400 per month to $9,500 per month with education and mentorship.

$8K to $9K monthsBeginner Classic lash artist · Within five months

A beginner built a lash business reaching $8,000–$9,000 in monthly revenue within five months.

+$15,000/YEARIDENTIFIED IN HER BUSINESS AUDIT

Already booked. In her first month, we raised her prices by $20, her first increase in four years. She didn’t lose a single client.

Individual student outcomes; results vary with starting point, market, and implementation.

The Monthly Content Edit™

Less “what do I post?”
More purpose behind it.

Hooks, captions, calls to action, and Reel ideas that help you show up with a clear message.

Mela B brand photography
GET SEEN.
By the right clients.
01 / THE HOOK
THE CONTENT EDIT™

Beautiful lashes
need a clear
message.

Who is this for?
Why should she choose you?
What should she do next?

LWA / MELA B
02 / THE MESSAGE
YOUR NEXT MOVE

Turn attention
into an
appointment.

Make the next step clear ↗

Proof. Value. A reason to book.

03 / THE INVITATION

LashMasters Wealth Academy

A clear plan.
Real guidance.
Your next chapter.

You don’t have to figure out your marketing, bookings, and client retention on your own. Build with a mentor and a community of lash artists working toward the same goal.

  • Personal business audit + customized 30-day Client Growth Roadmap
  • Monthly Brand + Content Focus
  • Monthly Content Edit™: hooks, captions, CTAs + Reel ideas
  • Biweekly live strategy calls
  • Self-paced training library + practical assignments
  • Community support as you implement

Cancel anytime

Join LashMasters Wealth Academy ↗

View current membership details and enroll.

Mela standing in an elegant ivory and gold interior

Your first 30 days inside LWA

Your business. Your growth gaps.
Your next steps.

Start with a personal business audit and a customized 30-day Client Growth Roadmap. Know what to focus on first, then get support putting your plan into action.

Your next chapter, with a plan.

LWA

THE
CONTENT EDIT™

VISIBILITY WITH INTENTION
LWA

YOUR CLIENT
GROWTH ROADMAP

WITH MELA B

Included in your membership.

Join LWA Business School ↗
LWA online coaching concept

Before you join

A little more clarity.

Which school is right for me?

If you want more clients, need to learn marketing and content creation, and want to understand how to run a profitable lash business, LWA Business School is for you.

If you’re learning to lash or want to refine your application, styling, and retention skills, choose LashMasters Online Lash Training, coming soon.

Both schools are online.

Is the training online?

Yes. Both LWA Business School and our lash training are online schools with access exclusively for enrolled members. You can log in from your phone, laptop, iPad, or desktop—all you need is an internet connection.

LWA Business School is open now. Online lash training is coming soon.

Is LWA a lash certification course?

LWA focuses on business growth: positioning, marketing, visibility, conversion, client experience, and retention. Lash technique and certification education sit within LashMasters Online Training.

What should I focus on first?

Take the free Lash Business Growth Audit to explore your visibility, booking, and retention gaps. Inside LWA, your personal audit and roadmap help you decide what to work on over the next 30 days.

Do I need to stay subscribed for a set period?

You can cancel anytime. Review the current membership terms on the enrollment page before joining.

Your next move

You’ve invested in your skill.
Give your business the same attention.

Start by finding your growth gap, or join LWA for the plan and support to work through it.

I’m ready to build my business ↗Start with the free audit ↗